The Mascots of Electricity Demand: Power Rock, Reddy Kilowatt, and Selling the Energy-Intensive Lifestyle

The coal-industry lobbying group, Families Organized to Represent the Coal Economy, has released a kids’ coloring book starring Power Rock (“POWER ROCK!”) and his sidekick, Squirt. Yes, it’s as weird as it sounds, but it’s not unprecedented.
Joel Eisen (@joeleisen), University of Richmond law professor, pointed out to me that it is really just “Reddy Kilowatt [...]