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Amory Lovins

This tag is associated with 2 posts

Reading Amory Lovins’ Classic Soft Energy Paths

By Alexis Madrigal ⋅ February 10, 2010 ⋅ 12 comments

If you think or write about alternative energy now, there is no doubt that you’ve got some Amory Lovins in your DNA. He’s like the Genghis Khan of the alt energy tribe; almost every one of us is sort of a descendent. Hell, he even got made into a comic book character (above) in the [...]

1976 Forecast: Renewables Will Supply 30% of U.S. Energy by 2000

By Alexis Madrigal ⋅ July 27, 2009 ⋅ Post a comment

In 1976, Amory Lovins published an incredibly famous and (over)cited paper in the journal Foreign Affairs in which he posited two future energy paths. The hard path called for crazy amounts of energy demand growth, satisfied by new nuclear and coal plants.
The soft path, heavy on small-scale renewables and efficiency, is illustrated above. While not [...]

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