It’s WorldofGood.com’s goal to remove these “frictions,” in Haji’s words—deterrents to the efficiency and transparency of global marketplaces like these.

eBay Launches Socially Responsible Online Marketplace

The dual values of localism and globalism need to get balanced in the current “GOOD” movement.

Local actually means a type of production, not a distance from where you are. It’s confusing. The problem is that scaling something up isn’t just about making it bigger; the processes have to change. It’s more like “growing up” with all the attendant morphing we associate with that condition than it is like “expanding in volume,” which is simple.

So, perhaps there is a better word for local. Slow, for the record, is not the word. Artisan has too many weird connotations. Antiglobal is strident and not actually the point. Socially responsible is so boring, you fall asleep saying it. Any ideas?

Image: flickr/JunWen77